Leading Into and In the Unknown.

About be radical.

A changed world requires a changed approach. We research, develop, and teach tools and frameworks designed to transform our clients into practical futurists and successful disruptors. Our work gives you an unfair advantage in preparing yourself and your business to flourish amid accelerating change. We believe that the future is unwritten, and we help our clients embrace the possible, envision the long run, and build what matters.

We typically support entrepreneurial medium to large-scale businesses with innovation strategy and implementation, leadership development, and business transformation. We engage with clients globally to implement our insights. We don’t offer easy answers, and we do not BS. We do share what works, and we help you help yourself.

Our work is different and so are we. We cut through the noise. We advocate for common sense. We establish a common practice and common language for our clients. We openly share all our research, and we offer our expert network of industry-leading practitioners as a braintrust behind that research. We care about you, your business, and our world. And we are in it for the long-term — together.


Rules for Radicals.

We have a ‘designed alliance’ for our customers. It’s a social contract we make with our clients and our partners — it’s how we see the world and what we want to bring to it.

These Rules for Radicals guide how we think about our clients and how we do our work. They capture how we want to show up and how we care. We reckon they’re good for us all.

Take them, adopt them, share them. Live by them. A positive future awaits.


Rules for Radicals

Make Better Clients – Work with clients because what you do can significantly help. Know your strengths and values. That does not mean you can help everyone. Only work with a client if you can make them better. Do not compromise on quality and value creation.

Grasp Things at the Root – Philosopher, radical activist, and educator Angela Davis argues we must work to understand what lies at the core and work out from there. Uncover and focus on the actual issue. If you want to create change, you must start at the beginning.

GyShiDo! – There are no short-cuts, excuses, hand-me-ups. Work with a razor-sharp focus on a single task (effective multitasking is a myth), and get things done. Success is earned by doing the work, putting in the hours, making them count.

Always Aim High – Strive to do things better. Set high standards for yourself and others. Being excellent in your word and deed breeds progress and has the potential to raise everyone up along with you.

Work with Ease – Operate with grace and gratitude. We are given opportunities each day to connect with amazing human beings and do good work.

Be on Purpose – Karen and Henry Kimsey House, the co-founders of The Coaching Institute claim that doing so is a ‘radical act’. Life is a constant challenge to honor what we value, and to manifest what we care most deeply about. Never ever compromise or give up.

Create a Positive Future – Our obligation as human beings is to balance the short-term and long term. The actions you take today will have consequences for tomorrow. Be intentional and aware of what you build, how you build it and for whom.

Be Radical – Don’t stand on the sidelines. Be the voice, the change. Nothing can change if we don’t take a stand. Get moving from thought to action. And be courageous in a way that’s wholehearted as well as heretical.


The Jester’s Promise.

We liken our approach to that of the jester in the medieval court: As the jester doesn’t have a specific self-interest, he was often the only one who could (and did) tell the queen/king the hard truth.

Our core principle dictates that we will always do what is right for our clients and never “sell” anything you don’t need or want. We will never advise you to “do x”, just because we happen to have a product or service which “does x”. Neither will we ever engage in something where we don’t feel strongly about our ability to drive value.

And — we tell some damn good jokes…

Jester